Bookcover of Public Relations Strategic Management
Booktitle:

Public Relations Strategic Management

A Scenario Building Approach of Afghanistan's Public Sector

LAP LAMBERT Academic Publishing (2018-02-27 )

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ISBN-13:

978-613-8-04780-3

ISBN-10:
613804780X
EAN:
9786138047803
Book language:
English
Blurb/Shorttext:
Public Relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Scenario building approach of strategic management to public relations represents a modern or postmodern to management. The book begins with scenario building approach of public relations strategic management in the public sector of Afghanistan. The book presents a model of public relations in strategic management and examines that elaborates segments of the scenario building: environmental scanning, and public sector, issues, and scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how media can be used to further the strategic management process.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Farid Ahmad Monib
Number of pages:
280
Published at:
2018-02-27
Stock:
Available
Category:
Management
Price:
74.90 €
Keywords:
Management, Public Relations, Strategic communication, strategic management, Strategy, Scenario-Building

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