Bookcover of Managing Customer Profitability in a Saturated and Competitive Market
Booktitle:

Managing Customer Profitability in a Saturated and Competitive Market

A Systematic Approach

LAP LAMBERT Academic Publishing (2011-02-11 )

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ISBN-13:

978-3-8443-0739-9

ISBN-10:
3844307397
EAN:
9783844307399
Book language:
English
Blurb/Shorttext:
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Hsiao-Fan Wang, Wei-Kuo Hong
Number of pages:
92
Published at:
2011-02-11
Stock:
Available
Category:
Management
Price:
49.00 €
Keywords:
Customer Lifetime Value, Customer Profitability Management, Quality Function Deployment, fuzzy set theory, Quality Function Deployment

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