Bookcover of A QUALITATIVE STUDY OF THE E-COMMERCE PROCESS: AN ENTREPRENEURIAL PERSPECTIVE
Booktitle:

A QUALITATIVE STUDY OF THE E-COMMERCE PROCESS: AN ENTREPRENEURIAL PERSPECTIVE

PERSPECTIVES FROM ELECTRONIC COMMERCE ENTREPRENEURS

VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG (2008-07-31 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-639-06908-2

ISBN-10:
3639069080
EAN:
9783639069082
Book language:
English
Blurb/Shorttext:
This research provides an experiential perspective of the process used by successful electronic commerce entrepreneurs. A big picture view or model of the electronic commerce process emerged from over fifty observations, interviews, and follow-up interactions. Observations, interviews, and follow-up interactions provided a rich description of the electronic commerce process elements as well as key inter-relationships of process elements. Emergent themes included (a) utilization of e-commerce process, (b) process inter-relationships, (c) fundamental knowledge, skills, and abilities, (d) opportunity assessment, (e) market research, (f) competitive assessment, (g) strategy development, (h) financial development, (i) risk assessment, (j) technical development, (k) web review, (l) technical management, (m) launch and implementation, and (n) on-going innovation. Inter-relationships between the themes were identified and explored.
Publishing house:
VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG
By (author) :
Eric Pedersen
Number of pages:
188
Published at:
2008-07-31
Stock:
Available
Category:
Business management
Price:
68.00 €
Keywords:
E-Commerce, Electronic Commerce, ECommerce Process, Electronic Commerce Process Model, Entrepreneur, E-Commerce Entrepreneur, Technical Entrepreneurship

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::ach Adyen::unionpay Adyen::paypal Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING