Ratings (Broadcast)
978-613-5-04272-6
6135042726
96
2011-03-01
34.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Radio, cable and broadcast television programming measure their performance via ratings. There are two companies that gather ratings for broadcast programming in the United States: * Arbitron - The Arbitron gathers its statistics via a series of continuing surveys of radio listeners in major broadcast markets. Participants list the stations they're listening to every quarter hour; the results are tabulated into quarterly "ratings books" for each covered market. * The A. C. Nielsen Company measures ratings for television.
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Cinema: Genel, Referans çalışma
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