Public Relations Strategic Management kitap kapağı
Kitap başlığı:

Public Relations Strategic Management

A Scenario Building Approach of Afghanistan's Public Sector

LAP LAMBERT Academic Publishing (2018-02-27 )

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ISBN-13:

978-613-8-04780-3

ISBN-10:
613804780X
EAN:
9786138047803
Kitabın dili:
İngilizce
Özet:
Public Relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Scenario building approach of strategic management to public relations represents a modern or postmodern to management. The book begins with scenario building approach of public relations strategic management in the public sector of Afghanistan. The book presents a model of public relations in strategic management and examines that elaborates segments of the scenario building: environmental scanning, and public sector, issues, and scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how media can be used to further the strategic management process.
Yayınevi:
LAP LAMBERT Academic Publishing
Websitesi:
https://www.lap-publishing.com/
Yazar:
Farid Ahmad Monib
Sayfa sayısı:
280
Yayın tarihi:
2018-02-27
Hisse:
Mevcut
Kategori:
İşletme
Fiyat:
426.93 R$
Anahtar kelimeler:
Management, Public Relations, Strategic communication, strategic management, Strategy, Scenario-Building

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