Mental Accounting kitap kapağı
Kitap başlığı:

Mental Accounting

Richard Thaler, Economy, Marginal propensity to consume

Fer Publishing (2012-07-18 )

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ISBN-13:

978-613-7-46754-1

ISBN-10:
6137467546
EAN:
9786137467541
Kitabın dili:
İngilizce
Özet:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A concept first named by Richard Thaler, mental accounting attempts to describe the process whereby people code, categorize and evaluate economic outcomes. One detailed application of mental accounting, the behavioral life cycle hypothesis, posits that people mentally frame assets as belonging to either current income, current wealth or future income and this has implications for their behavior as the accounts are largely non-fungible and marginal propensity to consume out of each account is different.
Yayınevi:
Fer Publishing
Websitesi:
http://www.alphascript-publishing.com
Düzenleyen:
Waylon Christian Terryn
Sayfa sayısı:
60
Yayın tarihi:
2012-07-18
Hisse:
Mevcut
Kategori:
İktisat
Fiyat:
29.00 €
Anahtar kelimeler:
Income, accounting, tax, mental, Revenue

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