Managing Customer Profitability in a Saturated and Competitive Market kitap kapağı
Kitap başlığı:

Managing Customer Profitability in a Saturated and Competitive Market

A Systematic Approach

LAP LAMBERT Academic Publishing (2011-02-11 )

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ISBN-13:

978-3-8443-0739-9

ISBN-10:
3844307397
EAN:
9783844307399
Kitabın dili:
İngilizce
Özet:
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
Yayınevi:
LAP LAMBERT Academic Publishing
Websitesi:
https://www.lap-publishing.com/
Yazar:
Hsiao-Fan Wang, Wei-Kuo Hong
Sayfa sayısı:
92
Yayın tarihi:
2011-02-11
Hisse:
Mevcut
Kategori:
İşletme
Fiyat:
49.00 €
Anahtar kelimeler:
Customer Lifetime Value, Customer Profitability Management, Quality Function Deployment, fuzzy set theory, Quality Function Deployment

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