Обложка Pharmaceutical companies and their patent expiries
Название книги:

Pharmaceutical companies and their patent expiries

What do pharmaceuticals do to maintain their sales values?

LAP LAMBERT Academic Publishing (2012-08-10 )

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ISBN-13:

978-3-659-20959-8

ISBN-10:
3659209597
EAN:
9783659209598
Язык Книги:
Английский
Краткое описание:
Pharmaceutical companies face difficult times when a patent of a brand name drug expires. Brand name drugs often see a large decline in their sales value. This research studies, using five case studies, what pharmaceutical companies do to overcome such a sales decline. The used strategies are evaluated, using sales values, to see whether these strategies work. Pharmaceutical companies have five possible brand extension strategies they can use, namely: Extended release (XR), new indication, second generation, fixed-dose-combination (FDC) and over-the-counter (OTC). Based on the results of this research, the second generation strategy is the most effective strategy pharmaceutical companies can use to overcome patent expiry of their blockbuster brand name drugs.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Henriette van Looveren
Количество страниц:
72
Опубликовано:
2012-08-10
Акции:
В наличии
Категория:
Другое
Цена:
49.00 €
Ключевые слова:
second generation, pharmaceutical industry, Brand extensions, extended release, patent expiry, new indication, fixed-dose combination and over-the-counter

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