Обложка Music Marketing in Denmark
Название книги:

Music Marketing in Denmark

A Study on Artists' Needs for Marketing Communication

LAP LAMBERT Academic Publishing (2011-03-09 )

Books loader

Omni badge имеющий право на ваучер
ISBN-13:

978-3-8443-0591-3

ISBN-10:
3844305912
EAN:
9783844305913
Язык Книги:
Английский
Краткое описание:
Due to decreasing CDs sales and economical consumers, the music industry is currently being challenged to keep revenue streams alive. In the advent of digitalization and new technology, the music industry struggles to cope with and benefit from change. In addition, music artists are significantly burdened by the lack of reimbursement for their creative work due to the overall increase in music piracy and illegal downloading. This dissertation explores artist promotions, marketing communication, and relationship management as means of surviving in the volatile music environment and overcoming these times of hardship. It further examines the Danish music market and how marketing communications should be shaped in order to promote artists appropriately and beneficially.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Taryn O''Leary
Количество страниц:
104
Опубликовано:
2011-03-09
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
49.00 €
Ключевые слова:
Marketing, music, Artist Promotions, communications, musician, Digital Music, Internet, Music, Communications, Digital music, Internetrecht

Books loader

Рассылка

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Банковский перевод

  0 продуктов в корзине
Редактировать корзину
Loading frontend
LOADING