Обложка Marketing Mix Strategies in Indian Banking Sector
Название книги:

Marketing Mix Strategies in Indian Banking Sector

LAP LAMBERT Academic Publishing (2019-07-15 )

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ISBN-13:

978-620-0-24396-6

ISBN-10:
6200243964
EAN:
9786200243966
Язык Книги:
Английский
Краткое описание:
In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Jyoti Arora
Количество страниц:
216
Опубликовано:
2019-07-15
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
76.90 €
Ключевые слова:
Bank Marketing, Public Sector Banks, private sector banks, marketing, Marketing Mix Strategies, Corporate Loans, Individual Loans

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