Обложка Marketing Management for the 21st Century
Название книги:

Marketing Management for the 21st Century

Scholars' Press (2017-04-18 )

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ISBN-13:

978-3-330-65160-9

ISBN-10:
3330651601
EAN:
9783330651609
Язык Книги:
Английский
Краткое описание:
The 21st century has seen the advent of the new economy, thanks to the technology innovation and development. To understand the new economy, it is important to understand in brief characteristics and features of the old economy. Industrial revolution was the start point of the old economy with focus on producing massive quantities of standardized products. This mass product was important for cost reduction and satisfying large consumer base, as production increased companies expanded into new markets across geographical areas. The old economy had the organizational hierarchy where in top management gave out instructions which were executed by the middle manager over the workers. In contrast, the new economy has seen the buying power at all time thanks to the digital revolution.Consumers have access to all types’ information for product and services. Furthermore, standardization has been replaced by more customization with a dramatic increase in terms of product offering. Purchase experience has also changed as well with the introduction of online purchase, which can be done 24 × 7 with products getting delivered at office or home.
Издательский Дом:
Scholars' Press
Веб-сайт:
http://www.scholars-press.com
By (author) :
Cherinet Alemgena Kuri
Edited by:
Admasu Abera, R.Venkateshwar Rao
Количество страниц:
308
Опубликовано:
2017-04-18
Акции:
В наличии
Категория:
Менеджмент
Цена:
99.90 €
Ключевые слова:
Marketing, Marketing Mix, marketing strategy and mangement

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