Обложка Marketing Ethics and Pharmaceutical Industry
Название книги:

Marketing Ethics and Pharmaceutical Industry

Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan

LAP LAMBERT Academic Publishing (2012-04-30 )

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ISBN-13:

978-3-659-10324-7

ISBN-10:
3659103241
EAN:
9783659103247
Язык Книги:
Английский
Краткое описание:
Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Ahmed Imran Hunjra, Khurram Mirza, Mr Majed Rashid
Количество страниц:
120
Опубликовано:
2012-04-30
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
49.00 €
Ключевые слова:
Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan

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