Обложка Globalization of Chinese Companies
Название книги:

Globalization of Chinese Companies

A Study of the Global Strategies and Characteristics of Chinese Telecommunications Companies

VDM Verlag Dr. Müller (2011-09-02 )

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ISBN-13:

978-3-639-07252-5

ISBN-10:
3639072529
EAN:
9783639072525
Язык Книги:
Английский
Краткое описание:
Over the past 30 years, China has enjoyed the longest and most rapid economic development in history. As part of that phenomenon, Chinese companies such as Lenovo, Huawei and Haier have in recent years increasingly stepped up their internationalization efforts in order to compete globally. Despite the huge business impact and future implications, there is little academic literature on globalization trend of Chinese companies from a corporate strategic perspective, since most of the existing literature derives from a macro-economic standpoint. This book therefore provides a pioneering and refreshing analysis of the global corporate strategies and development of two of the largest Chinese companies (Huawei & ZTE), in one of the most fast-paced industries (telecommunications). Using a proven analysis framework, key characteristics of the globalization strategies of Chinese companies were identified and analyzed. This book aims to shed some light on corporate strategies of Chinese companies with global aspirations, and should be especially useful to senior executives in multinational companies, or anyone else interested in understanding Chinese corporate behavior and global strategies.
Издательский Дом:
VDM Verlag Dr. Müller
Веб-сайт:
http://www.vdm-verlag.de
By (author) :
Jiang Kevin
Количество страниц:
100
Опубликовано:
2011-09-02
Акции:
В наличии
Категория:
Мировая экономика
Цена:
49.00 €
Ключевые слова:
China, Globalization, strategy, Telecommunications, Huawei, Chinese, Sweden, FDI, Global, R

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