Обложка An Investigation into the Negative Effects of Social Media
Название книги:

An Investigation into the Negative Effects of Social Media

Information Technology and Management GeoSpatial Technology

LAP LAMBERT Academic Publishing (2015-06-03 )

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ISBN-13:

978-3-659-71527-3

ISBN-10:
3659715271
EAN:
9783659715273
Язык Книги:
Английский
Краткое описание:
Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand. OIM has been studied sporadically across industries and communications, but not within the field of law and sporadically across industries and communications, but not within the field of law and social media. The purpose of this causal comparative quantitative study was to examine if there were differences in social media OIM strategies based on financial performance and litigation specialty by the largest revenue-grossing U.S. law firms.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Sheikh Javed Usmani
Количество страниц:
320
Опубликовано:
2015-06-03
Акции:
В наличии
Категория:
Образование, Хобби, Карьера
Цена:
87.90 €
Ключевые слова:
Social Media, Twitter, Organizational impression management, OIM, brand image

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