Capa do livro de Principles of Brand Extension
Título do livro:

Principles of Brand Extension

Scholars' Press (2019-07-18 )

Books loader

Omni badge Apto para vale
ISBN- 1 3:

978-620-2-31355-1

ISBN- 1 0:
6202313552
EAN:
9786202313551
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
The human life in this universe has undergone, from the time immemorial, innumerable changes that are immeasurable and unimaginable. Though many factors and forces can be traced to be responsible for these changes, business—the most splendid invention of human race is the only one that could account for the major share and a vital role. Marketing Management, one of the major functions of the business, facilitates the strongest affiliation of business to the customer through the delivery of what the customer likes, wants, demands and cherish. The brand delivers a clear message about its product and the company, confirms the credibility, motivates the consumer and builds up and concretes the loyalty. Brand Extension has been a commonly accepted marketing strategy used to break the entry barriers between product categories through the carryover of a brand’s reputation.
Editora:
Scholars' Press
Website:
http://www.scholars-press.com
Por (autor):
Rajkumar R.
Número de páginas:
132
Publicado em:
2019-07-18
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
67.9 €
Palavras chave:
Marketing, Brand Extension, etc.

Books loader

Boletim informativo

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay PayPal Transferência Bancária

  0 produtos no carrinho
Editar carrinho
Loading frontend
LOADING