Managing Customer Profitability in a Saturated and Competitive Market
A Systematic Approach
978-3-8443-0739-9
3844307397
92
2011-02-11
49.00 €
eng
https://images.our-assets.com/cover/230x230/9783844307399.jpg
https://images.our-assets.com/fullcover/230x230/9783844307399.jpg
https://images.our-assets.com/cover/2000x/9783844307399.jpg
https://images.our-assets.com/fullcover/2000x/9783844307399.jpg
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
https://www.morebooks.de/books/pt/published_by/lap-lambert-academic-publishing/47/products
Administração
https://www.morebooks.de/store/pt/book/managing-customer-profitability-in-a-saturated-and-competitive-market/isbn/978-3-8443-0739-9