Capa do livro de Lessons From The World’s Strongest Brands : Sales and Marketing
Título do livro:

Lessons From The World’s Strongest Brands : Sales and Marketing

LAP LAMBERT Academic Publishing (2019-09-10 )

Books loader

Omni badge Apto para vale
ISBN- 1 3:

978-620-0-29658-0

ISBN- 1 0:
6200296588
EAN:
9786200296580
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
In the consumer-goods sector, agile ways of working aren’t an all-or- nothing proposition. Success depends on knowing where and how to deploy them. D espite a strong economy and low unemployment, many large consumer-goods brands can’t seem to gain an edge. Over the last decade, incumbent companies have been consistently outmaneuvered by innovative upstart brands. Consider that the top 50 consumer-goods manufacturers account for nearly 60 percent of industry sales, yet capture a mere 2 percent of its growth. CEOs at many companies are nervous about their prospects and concerned about their business model and innovation.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Morteza Kohansal, Javad Rezaeianzeidi
Editado por:
MohammadMehdi GhasemianGorji
Número de páginas:
276
Publicado em:
2019-09-10
Stock:
Disponível
Categoria:
Administração de empresas
Preço:
82.9 €
Palavras chave:
Brand Management, Strongest Brands, sales and marketing

Books loader

Boletim informativo

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay PayPal Transferência Bancária

  0 produtos no carrinho
Editar carrinho
Loading frontend
LOADING