JUST AD CULTURE
AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF
PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS
978-3-639-11426-3
3639114264
76
2008-12-19
49.00 €
eng
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Here I am now. An advertising creative. I do
advertising, because it’s
fun. But beneath all this fun, I add value. To
society. To culture. To the
past, present and future. Firstly by paying taxes.
Secondly by
producing context. Some call it art, others waste.
But either way, it’s
communication and therefore fulfils a connecting role.
The book discusses the bigger context of the
advertising industry and
ads themselves, and helps to identify the role of
advertising authors
within society. This content has been developed three
years ago and
materialized in form of my Bachelor Thesis.
https://www.morebooks.de/books/pt/published_by/vdm-verlag-dr-mueller/3/products
Ciência social geral
https://www.morebooks.de/store/pt/book/just-ad-culture/isbn/978-3-639-11426-3