Copertina di The Importance of Positioning Map in Global Marketing
Titolo del libro:

The Importance of Positioning Map in Global Marketing

Positioning philosophy. Practical application of positioning map. Social Marketing Profile.

LAP LAMBERT Academic Publishing (08.03.2020 )

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ISBN-13:

978-620-0-78802-3

ISBN-10:
6200788022
EAN:
9786200788023
Lingua del libro:
Inglese
Risvolto di copertina:
Globalization - The Art of Managing the Marketing of the World and Transforming Values. The monograph deals with the field of social marketing management. At the present stage, the company's external orientation focuses on targeting the interests of the target audience in light of market realities. A positioning map is a guide to the marketing activities of companies, which includes formulating a plan of action for the firm's leadership - in branding, competition, segmentation and customer communication policy. The monograph reflects the theoretical and practical aspects of market positioning in a global context. It relies on research methodologies such as: situational analysis, causal method, market monitoring - based on international experience.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Levan Lazviashvili
Numero di pagine:
56
Pubblicato il:
08.03.2020
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
39,90 €
Parole chiave:
Positioning philosophy, Marketing Map, Global orientation, social marketing, Segmental Profile

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