Copertina di Strategic management process
Titolo del libro:

Strategic management process

Analyses on a group of British Small and Medium Sized Enterprises (SMEs)

VDM Verlag Dr. Müller (02.11.2009 )

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ISBN-13:

978-3-639-21185-6

ISBN-10:
3639211855
EAN:
9783639211856
Lingua del libro:
Inglese
Risvolto di copertina:
Research about strategic management and its influence on the performance of large enterprises is a common subject in the literature. However, when the topic of study is smaller companies the amount of research reduces significantly. This study enquires about the approaches that small and medium sized enterprises (SMEs) adopt towards strategic management. It attempts to identify differences between the strategies of companies working in various industries. Additionally, it investigates the impact that strategic management has on the performance of SMEs. The study confirmed that SMEs are aware of the importance of strategic management and make use of it. Even though they apply it in an informal way, it was established that strategic management can improve the performance of a SME. In addition, it was found that the maturity, stability and level of competition in an industry are the most important factors that dictate the differences of the strategic management process. These factors helped to develop a set of five theories that explain how the characteristics of an industry influence the strategy of a SME.
Casa editrice:
VDM Verlag Dr. Müller
Sito Web:
http://www.vdm-verlag.de
Da (autore):
Jairo Andres Ossa, Sevgi Özkan
Numero di pagine:
88
Pubblicato il:
02.11.2009
Giacenza di magazzino:
Disponibile
categoria:
(management)
Prezzo:
49,00 €
Parole chiave:
Strategic Management, SME

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