Strategic Management and Globalisation
The M4O and 5S Methods and International
Partnerships in Universities
978-3-639-09225-7
3639092252
332
2008-10-23
79,00 €
eng
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Since the 1990s, universities have become more
internationally active through increased student
mobility, staff mobility, and the increasingly
international dimension of the curricula. The
purpose of the research published in this book is to
understand the application of the international
strategy in universities through institutional
partnerships, using an M4O approach designed and
tested by the author. The M4O approach stands for
Motivations, Objectives, Organizations, Obstacles,
and Outcomes of overseas institutional partnerships.
The research results are based on data collected
from 415 international partnership agreements and
twenty four interviews with senior and very senior
managers from four leading UK universities. The
advanced analysis of the study defines seven binary
models simulated with the three stage analysis.
These are analysis of ‘the design’ ‘the
implementation’, and ‘the evaluation’ of
international strategy.In addition to the M4O
method, the study proposes a novel approach called
5S method to study the strategy of globalization.
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