Copertina di Managing Customer Profitability in a Saturated and Competitive Market
Titolo del libro:

Managing Customer Profitability in a Saturated and Competitive Market

A Systematic Approach

LAP LAMBERT Academic Publishing (11.02.2011 )

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ISBN-13:

978-3-8443-0739-9

ISBN-10:
3844307397
EAN:
9783844307399
Lingua del libro:
Inglese
Risvolto di copertina:
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Hsiao-Fan Wang, Wei-Kuo Hong
Numero di pagine:
92
Pubblicato il:
11.02.2011
Giacenza di magazzino:
Disponibile
categoria:
(management)
Prezzo:
49,00 €
Parole chiave:
Customer Lifetime Value, Customer Profitability Management, Quality Function Deployment, fuzzy set theory, Quality Function Deployment

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