Copertina di Liberalization and the Marketing of Durable Consumer Goods
Titolo del libro:

Liberalization and the Marketing of Durable Consumer Goods

LAP LAMBERT Academic Publishing (06.09.2019 )

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ISBN-13:

978-620-0-30964-8

ISBN-10:
6200309647
EAN:
9786200309648
Lingua del libro:
Inglese
Risvolto di copertina:
The consumer durables industry is highly price sensitive, making price the determining factor in increasing volumes, at least for lower range consumers. It is not easy to understand consumer behavior in the context of maximizing satisfaction. Consumer durables are normally high value, high priced products, and are not frequently purchased. The market for consumer durables is becoming more competitive in the current world. The durable product markets present features associated with oligopolies. There is interdependency when dealers select the customer. Therefore as a result of competition among several entities in the market, they always try to protect and increase their market share. This book seeks to understand the marketing of consumer durables in post liberalization era.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Vivek S.A.
Numero di pagine:
116
Pubblicato il:
06.09.2019
Giacenza di magazzino:
Disponibile
categoria:
Andamento gestionale (management)
Prezzo:
54,90 €
Parole chiave:
Durable Consumer Goods, Liberalization, marketing

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