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“Songs of Guilt”: When Generosity is to Blame

A Content Analysis of the Press and Social Media Reactions to U2’s “Songs of Innocence” Giveaway on Apple’s iTunes

LAP LAMBERT Academic Publishing (27.06.2016 )

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ISBN-13:

978-3-659-91284-9

ISBN-10:
3659912840
EAN:
9783659912849
Könyv nyelve:
angol
Ismertető:
The present research project aimed at delivering an update on networked journalism practices within hybrid media systems’ theorizations. It approached such theoretical framework, completed by the notions of framing and (inter-media) agenda setting, through the consideration of the case study of tech giant Apple and Irish rock group U2’s promotional deal directed at the giveaway of the band’s latest album “Songs of Innocence” on iTunes, which was notably accompanied by widespread disapproval and a questioning of its means. The study set to appraise and analyse the reactions of the mainstream and social media to the promotional stunt as hybridised phenomena.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Alessandro Volonté
Oldalszám:
72
Kiadja:
27.06.2016
Raktárkészlet:
Raktáron
Kategória:
Média tudományok
Ár:
23,90 €
Kulcsszavak:
Communication Science, Journalism, mainstream media, Media Studies, music, Social Media, Hybrid Media System

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