Borítókép a Mental Accounting - hoz
Könyv címe:

Mental Accounting

Junior, Younger, Antonym, Senior, Hierarchical

Spir (14.05.2012 )

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ISBN-13:

978-613-6-22234-9

ISBN-10:
6136222345
EAN:
9786136222349
Könyv nyelve:
angol
Ismertető:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. In mental accounting theory, framing means that the way a person subjectively frames a transaction in their mind will determine the utility they receive or expect. This concept is similarly used in prospect theory, and many mental accounting theorists adopt that theory as the value function in their analysis. Another very important concept used to understand mental accounting is that of modified utility function. There are two values attached to any transaction - acquisition value and transaction value. Acquisition value is the money that one is ready to part with for physically acquiring some good. Transaction value is the value one attaches to having a good deal. If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero. If the price is lower than the reference price, the transaction utility is positive.
Kiadó:
Spir
Weboldal:
http://www.betascript-publishing.com
Szerkesztette:
Antigone Fernande
Oldalszám:
92
Kiadja:
14.05.2012
Raktárkészlet:
Raktáron
Kategória:
Pénz, bank, tőzsde
Ár:
34,00 €
Kulcsszavak:
Hierarchical, Senior, junior, Younger, Antonym

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