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Marketing barriers to Muslim female athletes

An analysis of the marketing situation to women’s sports in Iran

LAP LAMBERT Academic Publishing (15.10.2019 )

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ISBN-13:

978-620-0-43892-8

ISBN-10:
6200438927
EAN:
9786200438928
Könyv nyelve:
angol
Ismertető:
Sports play an important role in the lives of many girls in Muslim nationalities. From rowing and football in Iran to sprinting in Bahrain, Qatar, Pakistan, Morocco, and basketball in Saudi Arabia. In many Muslim countries, the presence of male athletes was socially accepted, but women participating in sports competitions are considered controversial by religious leaders’ Fatwa (Ayatollah) and governors. Consequently, the number of Muslim women participating in the Olympics and other international events is not promising. Muslim women athletes face many problems that are rooted in their social- religious culture. One of these barriers is marketing barriers, which are considered an essential factor for sport development. Women's professional sports and its unique marketing as a new industry in sports are cross-border, but local issues. With more women participating in national and international sporting events, marketing barriers are becoming more and more prevalent.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Shohreh Sadeghi
Oldalszám:
60
Kiadja:
15.10.2019
Raktárkészlet:
Raktáron
Kategória:
Sport
Ár:
32,90 €
Kulcsszavak:
sport marketing, Muslim Female Athletes, Sports Barriers, Iran

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