Borítókép a A QUALITATIVE STUDY OF THE E-COMMERCE PROCESS: AN ENTREPRENEURIAL PERSPECTIVE - hoz
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A QUALITATIVE STUDY OF THE E-COMMERCE PROCESS: AN ENTREPRENEURIAL PERSPECTIVE

PERSPECTIVES FROM ELECTRONIC COMMERCE ENTREPRENEURS

VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG (31.07.2008 )

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ISBN-13:

978-3-639-06908-2

ISBN-10:
3639069080
EAN:
9783639069082
Könyv nyelve:
angol
Ismertető:
This research provides an experiential perspective of the process used by successful electronic commerce entrepreneurs. A big picture view or model of the electronic commerce process emerged from over fifty observations, interviews, and follow-up interactions. Observations, interviews, and follow-up interactions provided a rich description of the electronic commerce process elements as well as key inter-relationships of process elements. Emergent themes included (a) utilization of e-commerce process, (b) process inter-relationships, (c) fundamental knowledge, skills, and abilities, (d) opportunity assessment, (e) market research, (f) competitive assessment, (g) strategy development, (h) financial development, (i) risk assessment, (j) technical development, (k) web review, (l) technical management, (m) launch and implementation, and (n) on-going innovation. Inter-relationships between the themes were identified and explored.
Kiadó:
VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG
Szerezte:
Eric Pedersen
Oldalszám:
188
Kiadja:
31.07.2008
Raktárkészlet:
Raktáron
Kategória:
Üzletvezetés, menedzsment
Ár:
68,00 €
Kulcsszavak:
E-Commerce, Electronic Commerce, ECommerce Process, Electronic Commerce Process Model, Entrepreneur, E-Commerce Entrepreneur, Technical Entrepreneurship

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