Bookcover of YouGov
Booktitle:

YouGov

Betascript Publishing (2010-10-20 )

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ISBN-13:

978-613-2-30533-6

ISBN-10:
6132305335
EAN:
9786132305336
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. YouGov is an international internet-based market research firm launched in the UK in May 2000 by Stephan Shakespeare, now Chief Executive Officer, and Nadhim Zahawi. In 2005 the company opened an office in the Middle East, YouGovSiraj, and in 2007 it further expanded by acquiring market research firms in the USA, Germany and Scandinavia, which are now part of the YouGov Group. YouGov is a member of the British Polling Council. YouGov's Chairman since April 2007 is Roger Parry, replacing political commentator Peter Kellner who now serves as President of the company. When YouGov floated for £18million in April 2005, Kellner owned 6% of the company. YouGov's former CEO Nadhim Zahawi resigned from the board to stand in the 2010 General Election and is now a Conservative Party MP for Stratford Upon Avon. YouGov has been the subject of a series of allegations about its pro-conservative bias in polling, including suppression of results unfavourable to the Conservative party and conducting polls during the prime ministerial debate after David Cameron spoke, without the final statements of Nick Clegg and Gordon Brown.
Publishing house:
Betascript Publishing
Website:
https://www.betascript-publishing.com/
Edited by:
Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
Number of pages:
76
Published on:
2010-10-20
Stock:
Available
Category:
Internet
Price:
34.00 €
Keywords:
Market Research, Stephan Shakespeare, Nadhim Zahawi, British Polling Council, Roger Parry

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