Bookcover of Tombstone (Advertising)
Booktitle:

Tombstone (Advertising)

Betascript Publishing (2010-09-30 )

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ISBN-13:

978-613-3-17646-1

ISBN-10:
6133176466
EAN:
9786133176461
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. In advertising, a tombstone is a particular type of print advertisement appearing in a newspaper or magazine. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. The name originates from their similarity in appearance to the text on a tombstone (headstone) grave marker.Besides underwriters in a securities offering (see tombstone (financial industry)), fine art dealers and some traditional luxury goods vendors sometimes also use the tombstone form.
Publishing house:
Betascript Publishing
Website:
https://www.betascript-publishing.com/
Edited by:
Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
Number of pages:
156
Published on:
2010-09-30
Stock:
Available
Category:
Journalism
Price:
49.00 €
Keywords:
Advertising, Newspaper, Magazine

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