Bookcover of The Effects Of Competitive Strategies On Banks Performance
Booktitle:

The Effects Of Competitive Strategies On Banks Performance

A study on effects of competitive strategies on performance of commercial banks in Meru town, Kenya

LAP LAMBERT Academic Publishing (2012-09-17 )

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ISBN-13:

978-3-659-22614-4

ISBN-10:
3659226149
EAN:
9783659226144
Book language:
English
Blurb/Shorttext:
THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted in Meru-Kenya in 2010/2011. This publication aims to achieve the following:  Highlight and give guidance on the effects of innovative products, technology, corporate social responsibility (CSR), staff training and branch network on performance of commercial banks in Meru town in Kenya.  Compare the research findings with both the findings of other researchers and with outstanding competitive advantage theories advanced by scholars: Michael porter;Reacy and Wiersema's; and Kim and Mauborgne.  Give suggestions for further research  Give insight on banking sector in Kenya
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Eliud Imaana
Number of pages:
68
Published on:
2012-09-17
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
ICT, technology, CSR, Food Science, Kenya, Meru, banking, MBA, michael porter, commercial banks, Central Bank of Kenya, Kenyatta University, staff training, Innovative products, Community social responsibility, Branch network, banking act, Competitive advantage strategies, Jomo Kenyatta university, Treacy and Wiersema, Kim and Mauborgne

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