Bookcover of Sport Identity and Sport Marketing: An American Study
Booktitle:

Sport Identity and Sport Marketing: An American Study

LAP LAMBERT Academic Publishing (2014-04-10 )

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ISBN-13:

978-3-659-23213-8

ISBN-10:
3659232130
EAN:
9783659232138
Book language:
English
Blurb/Shorttext:
Numerous studies have been done on sport consumption behavior among spectators. However, few studies have been done on participant consumption behavior and no research has focused on soccer participant identity. The purpose of this study is to examine soccer identity among youth soccer players, including their level of identity as a soccer participant, soccer spectator and fan. Additionally, identity development of youth soccer participants relative to MLS (Major League Soccer) marketing efforts of soccer is investigated.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Emmanuel Ayim
Number of pages:
164
Published on:
2014-04-10
Stock:
Available
Category:
Sport
Price:
71.90 €
Keywords:
soccer, sport identity, youth sports., football, sport marketing

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