Bookcover of “Songs of Guilt”: When Generosity is to Blame
Booktitle:

“Songs of Guilt”: When Generosity is to Blame

A Content Analysis of the Press and Social Media Reactions to U2’s “Songs of Innocence” Giveaway on Apple’s iTunes

LAP LAMBERT Academic Publishing (2016-06-27 )

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ISBN-13:

978-3-659-91284-9

ISBN-10:
3659912840
EAN:
9783659912849
Book language:
English
Blurb/Shorttext:
The present research project aimed at delivering an update on networked journalism practices within hybrid media systems’ theorizations. It approached such theoretical framework, completed by the notions of framing and (inter-media) agenda setting, through the consideration of the case study of tech giant Apple and Irish rock group U2’s promotional deal directed at the giveaway of the band’s latest album “Songs of Innocence” on iTunes, which was notably accompanied by widespread disapproval and a questioning of its means. The study set to appraise and analyse the reactions of the mainstream and social media to the promotional stunt as hybridised phenomena.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Alessandro Volonté
Number of pages:
72
Published on:
2016-06-27
Stock:
Available
Category:
Media sciences
Price:
23.90 €
Keywords:
Communication Science, Journalism, mainstream media, Media Studies, music, Social Media, Hybrid Media System

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