Bookcover of SOCIAL NETWORKS:
Booktitle:

SOCIAL NETWORKS:

FOUNDER EFFECTS ON TOP MANAGEMENT TEAM SOCIAL NETWORKS, TOP MANAGEMENT TEAM BEHAVIORAL INTEGRATION, AND FIRM PERFORMANCE IN FAMILY BUSINESSES

VDM Verlag Dr. Müller (2008-09-18 )

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ISBN-13:

978-3-639-08657-7

ISBN-10:
3639086570
EAN:
9783639086577
Book language:
English
Blurb/Shorttext:
Over the last few years, the use of online and offline social networks has increased exponentially. A clear understanding of offline social networks has led to the successful utilization of online social networks as a marketing and advertising tool that has come to define today's marketing space. Founders of organizations, entrepreneurs, and management team members need a clear understanding of how to create and maintain social networks that create maximum value for their organizations. Very little academic Literature exists on how this new phenomenon of today's business environment can best be exploited to create value. By effectively utilizing different social networking strategies, most successful companies today have exploited both online and offline social networks to formulate successful corporate strategies.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Dominic Mwenja
Number of pages:
196
Published on:
2008-09-18
Stock:
Available
Category:
General Social sciences
Price:
68.00 €
Keywords:
Social Networks, Founder, Founder Centrality, Social Capital, Top Management Team

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