Selling Technique
978-613-4-25706-0
6134257060
116
2011-01-27
1,380.99 NT$
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Selling technique is the body of methods used in the profession of sales, also often called personal selling. Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close". All techniques borrow a bit from experience and mix in a bit of guesswork on the psychology of what motivates others to buy something offered to them. Mastery in the techniques of selling can offer very high incomes, while failure in it is nearly proverbial. Coverage of the latter is popularized in works such as Death of a Salesman and Glengarry Glen Ross. Because selling faces a high level of rejection, it is often difficult for the practitioner to handle emotionally, and is usually cited as the most common reason for leaving the profession. Because of this many selling and sales training techniques involve a lot of motivational material.
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