Robinson List
978-613-6-07988-2
6136079887
64
2011-05-21
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A Robinson list or MPS list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. Although the purpose of such a list is to reduce unwanted marketing, the principle that "data is only private until someone decides it isn't" indicates it can also generate unwanted marketing. For example, in the UK, the Mailing Preference Service is a Robinson list funded by the direct mail industry which collects names and addresses of people who do not want to receive direct marketing.
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Social pedagogy, social work
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