Bookcover of ONLINE SHOPPING INNOVATIVENESS
Booktitle:

ONLINE SHOPPING INNOVATIVENESS

A MULTIPLE DISCRIMINANT ANALYSIS

VDM Verlag Dr. Müller (2009-10-07 )

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ISBN-13:

978-3-639-20596-1

ISBN-10:
3639205960
EAN:
9783639205961
Book language:
English
Blurb/Shorttext:
This book grants substantial deliberation on information concerning to online shopping innovativeness in Malaysia accentuates on a Multiple Discriminant Analysis. Multiple Discriminant Analysis was used to examine whether significant differences exist among the groups of online shopper innovative categories in terms of the predictor variables (Subjective Norm, Attitude, and Expectation Congruency) and also to determine which predictor variable contribute much to most of the inter-group differences. The book comprise of seven remarkable chapters. The chapter has several figures and tables that explain the issues related to online shopping innovativeness and its imperative findings and discussions. Essentially, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to online shopping innovativeness.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Norazah Mohd Suki
Number of pages:
80
Published on:
2009-10-07
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
online shopping, INNOVATIVENESS, MULTIPLE DISCRIMINANT ANALYSIS, Marketing, Malaysia

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