Bookcover of Myths, Symbols and Branding:
Booktitle:

Myths, Symbols and Branding:

Türkey and the EU

VDM Verlag Dr. Müller (2009-10-08 )

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ISBN-13:

978-3-639-15905-9

ISBN-10:
3639159055
EAN:
9783639159059
Book language:
English
Blurb/Shorttext:
This thesis explores the premise that myths + symbols + branding create a collective group’s and that of their leader’s identity. In particular, it examines the ‘creation’ of Gök-Türks and Boz Kurt myths + symbols as the internal myths + symbols of the Republic of Türkey and their eponymous leader, Mustafa Kemal Atatürk. Same premise is applied to Türkey’s us/other + other, Europe/EU, as they ‘re- create’ and ‘re-focus’ their collective group’s identity as it manifests into ill-fitting myths + symbols, and search for a homogeneous leader who embodies these qualities. Finally, does each collective’s myths + symbols cause mutual misunderstandings between Türkey + Europe/EU? Branding, as the final manifestation of the formula, reinforces a collective group’s internal myths +symbols, externally to their us/other + others. The two collective group identities have been examined with the following ‘created’ formulas: A. Bridge-word formula; B. Composite-word formula; C. Cyclical-word formula
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Hatice Sitki
Number of pages:
268
Published on:
2009-10-08
Stock:
Available
Category:
Political science
Price:
79.00 €
Keywords:
Political Science, myths, symbols, Branding, Turkey, EU

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