Bookcover of MERGER/ACQUISITION AND STRATEGY
Booktitle:

MERGER/ACQUISITION AND STRATEGY

A Case of Business Model: From AT&T to at&t

LAP LAMBERT Academic Publishing (2009-08-13 )

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ISBN-13:

978-3-8383-1083-1

ISBN-10:
3838310837
EAN:
9783838310831
Book language:
English
Blurb/Shorttext:
In the name of Alexander Graham Bell, what happened to the phone company? This book utilizes the transformation of “AT&T – Cingular – at&t”, as a case to delineate the function and influence of the telecommunication industry in today’s changing business environment. This book describes the impact of merger, acquisition, branding and re-branding on corporate management in line with Triple-Bottom-Line (TBL) and Corporate Social Responsibilities (CSR) management theories. One question considered by the text concerns merger: “Is it a strategy?” This book, as a guide book, can be used for business executives who are interested in model construction for business management in Strategy, Decision- Making, Marketing, Customer Management and Supply Chain Management. This book, as a case study, can be used as supplemental material for both business major undergraduates and MBA students in courses such as Strategy, Decision-Making, Marketing, Customer Management and Supply Chain Management.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Jiangning Zhao
Number of pages:
260
Published on:
2009-08-13
Stock:
Available
Category:
Management
Price:
79.00 €
Keywords:
Merger, Acquisition, AT&T/at&t, Corporate Social Responsibility (CSR), Triple-Bottom- Line (TBL), Monopoly, Anti-Trust, Branding/Re-Brandings, Impact of Transformation, Digital Divide

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