Bookcover of Marketing
Booktitle:

Marketing

Basic of marketing

LAP LAMBERT Academic Publishing (2015-03-11 )

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ISBN-13:

978-3-659-35590-5

ISBN-10:
3659355909
EAN:
9783659355905
Book language:
English
Blurb/Shorttext:
Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Margarita Išoraitė
Number of pages:
292
Published on:
2015-03-11
Stock:
Available
Category:
Advertisement, marketing
Price:
82.90 €
Keywords:
Public Relations, Sales Promotion, individual sales, advertising, marketing

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