Bookcover of Marketing Management for the 21st Century
Booktitle:

Marketing Management for the 21st Century

Scholars' Press (2017-04-18 )

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ISBN-13:

978-3-330-65160-9

ISBN-10:
3330651601
EAN:
9783330651609
Book language:
English
Blurb/Shorttext:
The 21st century has seen the advent of the new economy, thanks to the technology innovation and development. To understand the new economy, it is important to understand in brief characteristics and features of the old economy. Industrial revolution was the start point of the old economy with focus on producing massive quantities of standardized products. This mass product was important for cost reduction and satisfying large consumer base, as production increased companies expanded into new markets across geographical areas. The old economy had the organizational hierarchy where in top management gave out instructions which were executed by the middle manager over the workers. In contrast, the new economy has seen the buying power at all time thanks to the digital revolution.Consumers have access to all types’ information for product and services. Furthermore, standardization has been replaced by more customization with a dramatic increase in terms of product offering. Purchase experience has also changed as well with the introduction of online purchase, which can be done 24 × 7 with products getting delivered at office or home.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Cherinet Alemgena Kuri
Edited by:
Admasu Abera, R.Venkateshwar Rao
Number of pages:
308
Published on:
2017-04-18
Stock:
Available
Category:
Management
Price:
99.90 €
Keywords:
Marketing, Marketing Mix, marketing strategy and mangement

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