Bookcover of Marketing Ethics and Pharmaceutical Industry
Booktitle:

Marketing Ethics and Pharmaceutical Industry

Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan

LAP LAMBERT Academic Publishing (2012-04-30 )

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ISBN-13:

978-3-659-10324-7

ISBN-10:
3659103241
EAN:
9783659103247
Book language:
English
Blurb/Shorttext:
Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ahmed Imran Hunjra, Khurram Mirza, Mr Majed Rashid
Number of pages:
120
Published on:
2012-04-30
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan

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