Bookcover of Market Expansion Strategy
Booktitle:

Market Expansion Strategy

Case of leading confectionery industry

LAP LAMBERT Academic Publishing (2019-06-18 )

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ISBN-13:

978-620-0-22286-2

ISBN-10:
620022286X
EAN:
9786200222862
Book language:
English
Blurb/Shorttext:
The Book is designed specifically for knowing strategies for increasing business growth in a competitive market. The Expansion Strategy is adopted by an organization when it attempts to achieve high growth as compared to its past achievements. So this book focuses on knowing the importance of marketing or sale strategies in the business arena. The various chapters of the book reveal the primary case of a leading confectionery, how strategies are important for increasing the business and customer base for increasing the sales of a business organisation. The book fulfils the fundamental needs of the students, researchers and policymakers in the field of Business management studies. This book has considerable importance for Agri-Business/ Marketing/Economics students for acting as a base for their postgraduate research.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Naveed Hamid, Narander Pal Singh, Jyoti Kachroo
Number of pages:
60
Published on:
2019-06-18
Stock:
Available
Category:
Business management
Price:
39.90 €
Keywords:
Retailing, Expansion, sales, KMO

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