Bookcover of Luxury retailing in China
Booktitle:

Luxury retailing in China

--a consumer-based perspective for the future development of luxury companies in the Chinese market

LAP LAMBERT Academic Publishing (2011-03-14 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8443-1482-3

ISBN-10:
3844314822
EAN:
9783844314823
Book language:
English
Blurb/Shorttext:
ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Yuting Tang
Number of pages:
60
Published on:
2011-03-14
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Chinese market, luxury, Retailing, Luxury

Books loader

Newsletter

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING