Bookcover of Lessons From The World’s Strongest Brands : Sales and Marketing
Booktitle:

Lessons From The World’s Strongest Brands : Sales and Marketing

LAP LAMBERT Academic Publishing (2019-09-10 )

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ISBN-13:

978-620-0-29658-0

ISBN-10:
6200296588
EAN:
9786200296580
Book language:
English
Blurb/Shorttext:
In the consumer-goods sector, agile ways of working aren’t an all-or- nothing proposition. Success depends on knowing where and how to deploy them. D espite a strong economy and low unemployment, many large consumer-goods brands can’t seem to gain an edge. Over the last decade, incumbent companies have been consistently outmaneuvered by innovative upstart brands. Consider that the top 50 consumer-goods manufacturers account for nearly 60 percent of industry sales, yet capture a mere 2 percent of its growth. CEOs at many companies are nervous about their prospects and concerned about their business model and innovation.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Morteza Kohansal, Javad Rezaeianzeidi
Edited by:
MohammadMehdi GhasemianGorji
Number of pages:
276
Published on:
2019-09-10
Stock:
Available
Category:
Business management
Price:
82.90 €
Keywords:
Brand Management, Strongest Brands, sales and marketing

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