Bookcover of JUST AD CULTURE
Booktitle:

JUST AD CULTURE

AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS

VDM Verlag Dr. Müller (2008-12-19 )

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ISBN-13:

978-3-639-11426-3

ISBN-10:
3639114264
EAN:
9783639114263
Book language:
English
Blurb/Shorttext:
Here I am now. An advertising creative. I do advertising, because it’s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly by paying taxes. Secondly by producing context. Some call it art, others waste. But either way, it’s communication and therefore fulfils a connecting role. The book discusses the bigger context of the advertising industry and ads themselves, and helps to identify the role of advertising authors within society. This content has been developed three years ago and materialized in form of my Bachelor Thesis.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Kat Stamm
Number of pages:
76
Published on:
2008-12-19
Stock:
Available
Category:
General Social sciences
Price:
49.00 €
Keywords:
Advertising, Werbung, Creativity, creative, Culture, society, Campaigns, Kat Stamm, psychological assumption, transmitter-orientated, transactional approach, uses-and-gratification approach

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