Bookcover of Influence of Change Management Strategies Orientation
Booktitle:

Influence of Change Management Strategies Orientation

on the Performance of the Bottling Industry in Kenya. A Case Study of Kisii Bottlers, Kisii County, Kenya.

LAP LAMBERT Academic Publishing (2018-11-29 )

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ISBN-13:

978-3-659-84838-4

ISBN-10:
3659848387
EAN:
9783659848384
Book language:
English
Blurb/Shorttext:
Change management strategies encompasses the myriad activities that entails the frequent and uncertain changes, and the greater competition among firms, the need for continuous innovations, and the growing use of information technologies force companies to face the challenge of improving their competitiveness..The purpose of the study is to evaluate the influence of change management strategies orientation on the performance of Kisii bottlers, Kisii County, Kenya. The objectives of the study are: to determine the effect of aggressive strategies on performance of Kisii bottlers limited, to investigate the effect of expansion strategies on the performance of Kisii bottlers limited, to establish the effect of conservative strategies on the performance of Kisii bottlers limited. The study will be guided by the following theories: BCG growth theory, Kurt Lewin’s three step model, and the eight stage process model. This builds on the variables of this study. The study will adopt descriptive case study.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Walter Okibo
Edited by:
Linet Moruri
Number of pages:
76
Published on:
2018-11-29
Stock:
Available
Category:
Education, Occupation, Career
Price:
39.90 €
Keywords:
Perfomance, aggressive strategy, expansion strategy, conservertive stratey

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