Bookcover of Industrial Marketing
Booktitle:

Industrial Marketing

Industrial solution sales

VDM Verlag Dr. Müller (2011-04-27 )

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ISBN-13:

978-3-639-30958-4

ISBN-10:
3639309588
EAN:
9783639309584
Book language:
English
Blurb/Shorttext:
Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of “becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Arunkumar Palanisamy
Number of pages:
292
Published on:
2011-04-27
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Industrial Marketing

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