Bookcover of How Emotion and Motivation Shape Decision-making
Booktitle:

How Emotion and Motivation Shape Decision-making

The Underlying Mechanism of Decision-making

LAP LAMBERT Academic Publishing (2009-07-14 )

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ISBN-13:

978-3-8383-0661-2

ISBN-10:
3838306619
EAN:
9783838306612
Book language:
English
Blurb/Shorttext:
In recent years, psychologists and economists have increasingly realized that emotion plays an important role in the decision-making process. This book is interesting to read in that it provides an opportunity to explore how and why different emotional experiences influence the way individuals reach their decisions and their decision outcomes. The author also explained how and why older people reach their decisions differently from their younger counterparts. The interesting findings revealed in this book has implications across many domains of everyday life. For example, the author discussed how to take into account the audiences'' feelings in advertisement industry.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Cai Xing
Number of pages:
144
Published on:
2009-07-14
Stock:
Available
Category:
Psychology
Price:
59.00 €
Keywords:
Emotion, Motivation, Decision-Making, aging, Education, Attention, Eye-tracking, sadness, anger, Appraisal

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