Bookcover of Gamification model for SME
Booktitle:

Gamification model for SME

Scholars' Press (2018-08-01 )

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ISBN-13:

978-3-639-51593-0

ISBN-10:
3639515935
EAN:
9783639515930
Book language:
English
Blurb/Shorttext:
Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Nuno Manuel Teotónio, José Luís Reis
Number of pages:
88
Published on:
2018-08-01
Stock:
Available
Category:
Advertisement, marketing
Price:
59.90 €
Keywords:
Marketing, Gamification, SME; Gamification Model

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