Events and Festivals as strategies for a Region and City
978-613-8-48282-6
6138482824
52
2019-05-06
39.90 €
eng
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The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
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